Product Design Generalist
Hey, I’m Alex—I design for complex B2B platforms and enterprise SaaS, with 10+ years shaping products and systems that millions rely on daily. Deeply usability-minded and grounded in real-world workflows, I frame complex problems, ask better questions, and guide teams to build practical, scalable solutions that truly work at scale.
Arrive Logistics
Negotiate Load Rates
CX
Portal
B2B
RETENTION
GROWTH
As Customer Experience Team Lead, I transformed off-platform rate negotiations into an integrated, on-platform experience for ARRIVEnow™ Carrier.
By designing an intuitive in-flow countering feature, I eliminated manual operational friction and improved carrier trust. This shift cut cancellations by 40% and boosted daily bookings by 67%, while establishing the data foundation necessary for future pricing automation.
+67%
Booking Volume
-40%
Falloff rate
1.6X
Iteration Speed
+31%
Pre-pickup Compliance
Arrive Logistics
Sales Offer Dashboard
0-1
ENTERPRISE
DASHBOARD
margin
efficiency
AGILE
As UX Team Lead, I spearheaded the development of Offers Central, a unified workspace within XLR8 designed to bridge collaboration gaps between Carrier and BizDev reps.
By centralizing fragmented workflows and standardizing response protocols, I drove a 58% improvement in response speed and a 22% increase in offer volume handled.
+58%
Response Time
+22%
Offers Handled
Arrive Logistics
Matches and Dedicated Lanes
machine learning
CX
Portal
B2B
RETENTION
GROWTH
As Customer Experience Team Lead, I designed ML-powered Matches to expose internal load-matching intelligence directly to carriers.
By translating complex behavioral data and lane history into ranked, relevant freight recommendations, I reduced search friction and accelerated carrier decision-making. This alignment of internal and external data drove a 42% reduction in time-to-book and a 19% increase in first-pass tender acceptance.
+19%
Tender Acceptance
-42%
Time to Book
INSTINCT
Tactical Training Platform
0-1
Prototyping
Venture Design
Cross-Platform Solution
R&D
Product Strategy
As Senior Product Designer, I partnered with the founder to lead the zero-to-one design of INSTINCT, a mobile-controlled ecosystem that digitizes live-fire marksmanship.
I architected the end-to-end user journey—translating complex hardware inputs (GPS, hit detection, and light stimuli) into an intuitive mobile interface. By designing gamified drill programming and real-time performance dashboards, I transformed traditional, subjective training into an objective, data-driven experience that tests decision-making under pressure.
Other Experience
Beyond my core projects, I’ve shaped impactful experiences for National Geographic Learning, digital media networks, and specialized ventures like SMART Golf & Fitness. I deliver thoughtful design and growth at every scale.
Curious about the stories behind these?
Just ask!
Smart Golf & Fitness
Created the visual identity and digital presence for SMART Golf & Fitness—logo, photoshoots, marketing materials, and website.
National Geographic Learning
Produced award-winning, widely circulated textbooks for over 500,000 students across five National Geographic Learning series, leading cover design, visual direction, and storyboarding while collaborating on creative strategy and coordinating with vendors and illustrators.
Escalate Media – Womensforum
Led company rebrand, using wireframes and prototypes to redesign the website, improve market positioning, and drive campaign success while aligning with best practices in UX design and brand development.