I wake up grateful every day knowing I get to craft design solutions that make complex user journeys feel effortless. I'm obsessed with data-informed design. I turn metrics into clarity and iterate endlessly, staying relentlessly curious. My real north star is customer awareness. I focus on understanding intent, validating real needs, and meeting people right where they are. As an ambiverted collaborator, I thrive in group energy and solo deep work, rallying alignment. More
What I Bring
Product Craft
Leadership & systems thinking
User research & strategic insight
Interaction & prototyping design
Design systems & scalable usability
I focus here because clean, grounded design decisions compound over time, turning complex daily operations into intuitive experiences that users and teams trust without second thought.
Scalable Foundations
Product-led growth & optimization
Data/ML-driven design decisions
Growth-oriented accessibility
High-velocity execution
I prioritize this because strong foundations let teams move faster and farther, reducing rework, enabling rapid adaptation, and ensuring quality holds as products grow to millions of users.
Team & Leadership
Cross-functional alignment & facilitation
Mentoring & design critique
Strategic influence & roadmap shaping
Stakeholder synthesis & decision driving
I invest here because great outcomes rarely come from solo work, guiding people, surfacing trade-offs early, and building shared ownership scales impact way beyond any single deliverable.
Forward Edge
Problem reframing in ambiguity
0-1 product development
Constraint-driven innovation
Opportunity mapping & prioritization
I lean into this because the biggest leaps happen when you challenge the obvious question, uncovering better paths to durable, meaningful solutions in evolving enterprise landscapes.
Experience
Lingco Language Labs, IN8
Senior Product Designer (contract)
2024 - Present
PGA Tour Superstore
Golf Expert (fitter, sales, independent coaching)
2024 - Present
Arrive Logistics
Senior UX Designer
Sep 2019 - May 2023
Ziff Media Group
UX/UI Designer
Jun 2017 - Mar 2019
Escalate Media
Product Designer
Jun 2014 - Jun 2017
National Geographic Learning
Designer II
Apr 2010 - May 2014
National Collegiate Scouting Association
Designer I
Sep 2008 - Apr 2010
Education & Certifications
General Assembly
User Experience Design Certificate
Front-End Web Development Certificate
Chicago, IL
Grand View University
Bachelors of Fine Arts in Graphic Design
Des Moines, IA
Based In
Austin, TX
(willing to relocate)
Copyright © 2025 Alex Dull Design