I wake up grateful every day knowing I get to craft design solutions that make complex user journeys feel effortless. I'm obsessed with data-informed design. I turn metrics into clarity and iterate endlessly, staying relentlessly curious. My real north star is customer awareness. I focus on understanding intent, validating real needs, and meeting people right where they are. As an ambiverted collaborator, I thrive in group energy and solo deep work, rallying alignment.

I collaborate closely with engineers through design reviews, shared prototypes, and daily stand-ups to align on feasibility early. I partner with PM leads on roadmap workshops, sprint planning, and frequent syncs to prioritize and handle trade-offs together. I've led cross-functional teams, influenced product strategy, rapidly mastered new domains, and delivered intuitive systems that serve users and business goals alike.

My greatest priorities are my faith and my family. When the laptop is closed, you'll find me in Austin's golf community. Whether at the driving range, giving or receiving lessons, talking equipment, or analyzing simulator data or swing mechanics. I love golf and the lessons it teaches. What began as a connection to my late father became my calling.

What I Bring

— Product Craft
  • Leadership & systems thinking

  • User research & strategic insight

  • Interaction & prototyping design

  • Design systems & scalable usability

I focus here because clean, grounded design decisions compound over time, turning complex daily operations into intuitive experiences that users and teams trust without second thought.

— Scalable Foundations
  • Product-led growth & optimization

  • Data/ML-driven design decisions

  • Growth-oriented accessibility & maintainability

  • High-velocity execution

I prioritize this because strong foundations let teams move faster and farther, reducing rework, enabling rapid adaptation, and ensuring quality holds as products grow to millions of users.

— Team & Leadership
  • Cross-functional alignment & facilitation

  • Mentoring & design critique

  • Strategic influence & roadmap shaping

  • Stakeholder synthesis & decision driving

I invest here because great outcomes rarely come from solo work, guiding people, surfacing trade-offs early, and building shared ownership scales impact way beyond any single deliverable.

— Forward Edge
  • Problem reframing in ambiguity

  • 0-1 product development

  • Constraint-driven innovation

  • Opportunity mapping & prioritization

I lean into this because the biggest leaps happen when you challenge the obvious question, uncovering better paths to durable, meaningful solutions in evolving enterprise landscapes.

Experience

Lingco Language Labs, IN8
Senior Product Designer (contract)

2024 - Present

PGA Tour Superstore
Golf Expert (fitter, sales, independent coaching)

2024 - Present

Arrive Logistics
Senior UX Designer

Sep 2019 - May 2023

Ziff Media Group
UX/UI Designer

Jun 2017 - Mar 2019

Escalate Media
Product Designer

Jun 2014 - Jun 2017

National Geographic Learning
Designer II

Apr 2010 - May 2014

National Collegiate Scouting Association
Designer I

Sep 2008 - Apr 2010

Education & Certifications

General Assembly
User Experience Design Certificate & Front-End Web Development Certificate

Grand View University
Bachelors of Fine Arts in Graphic Design

Based In

Austin, TX (willing to relocate)

Alex Dull.

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