I transitioned from print to digital to join a startup in urgent need of design leadership. Coming from a graphic design background, I enrolled in General Assembly’s UX certification program to close the gaps I was encountering and to expand my ability to drive product and brand value. My goal was simple: use every skill I had to increase the company’s value and impact.

Womensforum needed to evolve visually, strategically, and commercially. I led a full company rebrand, using wireframes and prototypes to redesign the website and reposition the platform in the market. The new experience followed UX best practices and introduced a clearer, more unified brand voice that better resonated with its audience.

Advertiser acquisition was a top priority. I worked closely with stakeholders to define target audience segments, refine content packaging, and build media plans that aligned with campaign goals. These strategies helped Womensforum attract new partners and grow revenue across digital channels.