Monetization

Womensforum needed to evolve visually, strategically, and commercially.

I led a full company rebrand, using wireframes and prototypes to redesign the website and improve how the platform was positioned in the market. The new experience followed UX best practices and reflected a sharper, more unified brand voice.

Advertiser acquisition was a top priority. I partnered with stakeholders to define target audience segments, refine how we packaged content, and create media plans that delivered on campaign goals. These strategies were essential in helping Womensforum attract new partners and grow revenue across digital channels.