Alex Dull

Austin, TX

2025 Designed and built in Framer by Alex Dull
ux@alexdull.com

Carrier Experience

Carriers were asking for speed, control, and visibility. The existing system didn’t deliver, and competitors already had a head start. Internally, sales teams were stuck in repetitive back-and-forths with no way to scale.

It was time to rethink the experience. From early ideation to implementation, the team defined a clearer direction for the carrier portal by automating key workflows, introducing smarter sales features, and building with long-term scale in mind.

Digital bookings rose 115 percent year over year. Small carrier sales grew from 20 to 40 percent of the cohort. What started as a slow manual process became a digital product adopted by more than 52,000 carriers.

2025 Designed and built in Framer by Alex Dull

ux@alexdull.com