Carriers were asking for speed, control, and visibility. The existing system didn’t deliver, and competitors already had a head start. Internally, sales teams were stuck in repetitive back-and-forths with no way to scale.

It was time to rethink the experience. From early ideation to implementation, the team defined a clearer direction for the carrier portal by automating key workflows, introducing smarter sales features, and building with long-term scale in mind.

Digital bookings grew 115% YoY, while small carrier sales doubled from 20% to 40% of the total cohort. A once-manual process became a digital platform now used by over 52,000 carriers.