Offers.com needed a more intuitive way to help users find and act on deals. Their experience was cluttered, inconsistent, and shaped by advertising demands that often conflicted with what users actually needed.

To modernize the platform, I redesigned the homepage, category, and merchant pages with a mobile-first mindset and improved visual hierarchy. We focused on getting users to codes without the runaround, aligning savings tips with evergreen products, and making it easier to move from browse to buy. I built a reusable design system to ensure consistency and ran A/B tests on CTAs and layouts to optimize engagement and conversion.

The site saw an 18% lift in conversions and cut design production time by 40%.