UX

UX

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Product Designer

Product Designer

Built on 10 years in digital product and 5 years in print,

partnering with start-ups and enterprise teams.

SaaS

SaaS

Enterprise

Enterprise

B2B

B2B

Logistics

Logistics

Commerce

Commerce

Digital Media

Digital Media

240+

Projects Shipped

Projects Shipped

Projects Shipped

4M+

Users Impacted

Users Impacted

4M+

Users Impacted

75%

Efficiency Lift

Efficiency Lift

75%

Efficiency Lift

Request Interview

Request Interview

Let's Connect

Let's Connect

Product In the Wild

Real projects with measurable impact. Each case study shows my process from research to final implementation and results.

Case Study

Offer Ecosystem Automation

Design and UX strategy for an offer ecosystem delivering clarity for faster decisions.

Workflow Automation

Cross-Team Alignment

UX Strategy

Digital Booking

Real-Time Validation

Revenue Optimization

68%

faster offer response time

2×

higher offer capacity

20%

more first hour status checks

View Case Study

Case Study

Intelligent Freight Discovery

Built and iterated Arrive’s first ML matching product for carriers, cutting search time and driving instant bookings

Machine Learning

Marketplace Growth

Data-Driven UX

Predictive Analytics

User Research

Booking Optimization

25%

Higher booking conversion

15%

Faster load coverage

40%

Increase in repeat bookings

View Case Study

Case Study

Reducing Load Cancelations

Redesigned booking flows to surface requirements, check eligibility, and reduce cancellations.

Risk Mitigation

User-Centered Design

Requirement Visibility

User Testing

Operational Efficiency

Decision Support

37%

Drop in check calls

42%

More loads meeting requirements

39%

Increase in rate stability

View Case Study

Case Study

Offer Ecosystem Automation

Design and UX strategy for an offer ecosystem delivering clarity for faster decisions.

Workflow Automation

Cross-Team Alignment

UX Strategy

Digital Booking

Real-Time Validation

Revenue Optimization

68%

faster offer response time

2×

higher offer capacity

20%

more first hour status checks

View Case Study

Case Study

Intelligent Freight Discovery

Built and iterated Arrive’s first ML matching product for carriers, cutting search time and driving instant bookings

Machine Learning

Marketplace Growth

Data-Driven UX

Predictive Analytics

User Research

Booking Optimization

25%

Higher booking conversion

15%

Faster load coverage

40%

Increase in repeat bookings

View Case Study

Case Study

Reducing Load Cancelations

Redesigned booking flows to surface requirements, check eligibility, and reduce cancellations.

Risk Mitigation

User-Centered Design

Requirement Visibility

User Testing

Operational Efficiency

Decision Support

37%

Drop in check calls

42%

More loads meeting requirements

39%

Increase in rate stability

View Case Study

Case Study

Offer Ecosystem Automation

Design and UX strategy for an offer ecosystem delivering clarity for faster decisions.

Workflow Automation

Cross-Team Alignment

UX Strategy

Digital Booking

Real-Time Validation

Revenue Optimization

68%

faster offer response time

2×

higher offer capacity

20%

more first hour status checks

View Case Study

Case Study

Intelligent Freight Discovery

Built and iterated Arrive’s first ML matching product for carriers, cutting search time and driving instant bookings

Machine Learning

Marketplace Growth

Data-Driven UX

Predictive Analytics

User Research

Booking Optimization

25%

Higher booking conversion

15%

Faster load coverage

40%

Increase in repeat bookings

View Case Study

Case Study

Reducing Load Cancelations

Redesigned booking flows to surface requirements, check eligibility, and reduce cancellations.

Risk Mitigation

User-Centered Design

Requirement Visibility

User Testing

Operational Efficiency

Decision Support

37%

Drop in check calls

42%

More loads meeting requirements

39%

Increase in rate stability

View Case Study

The Usual Playbook

How I move from understanding problems to delivering tested solutions.

Research + Discovery

Begin to understand the problem space through user interviews and stakeholder alignment

1-2 weeks

Research + Discovery

Begin to understand the problem space through user interviews and stakeholder alignment

1-2 weeks

Research + Discovery

Begin to understand the problem space through user interviews and stakeholder alignment

1-2 weeks

Framework Ideation

Creating workflows, journey maps, and information architecture based on research insights

1 week

Framework Ideation

Creating workflows, journey maps, and information architecture based on research insights

1 week

Framework Ideation

Creating workflows, journey maps, and information architecture based on research insights

1 week

Design + Prototype

Iterative design process from wireframes to high fidelity prototypes with continious feedback loops

2-3 weeks

Design + Prototype

Iterative design process from wireframes to high fidelity prototypes with continious feedback loops

2-3 weeks

Design + Prototype

Iterative design process from wireframes to high fidelity prototypes with continious feedback loops

2-3 weeks

Validate... Iterate...

Usability testing, A/B testing, and data-driven iterations to validate and optimize the final solution

1-2 weeks

Validate... Iterate...

Usability testing, A/B testing, and data-driven iterations to validate and optimize the final solution

1-2 weeks

Validate... Iterate...

Usability testing, A/B testing, and data-driven iterations to validate and optimize the final solution

1-2 weeks

Toolbox

Figma

5 Years

Miro

4 Years

Sketch

5 Years

Adobe Suite

15 Years

UserTesting

6 Years

MapBox

4 Years

Let’s Work Together

Ready to discuss your next project? I'm currently available for new opportunities and would love to hear about your design challenges.

Quick Actions

Schedule 30-min Discovery Call

Schedule 30-min Discovery Call

Schedule 30-min Discovery Call

Download Resume (PDF)

Download Resume (PDF)

Download Resume (PDF)

Current Availability

Available for full-time opportunities

Open to contract work (3+ month projects)

Currently booking discovery calls

Connect with me

© 2025 Alex Dull. All rights reserved. Designed and developed with a passion for clear, meaningful experiences.